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Why should someone take the time to develop a marketing plan

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In your own words explain the purpose of a Marketing Plan. Why should someone take the time to develop a Marketing Plan?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Why should someone take the time to develop a marketing plan

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Marketing Management: Why should someone take the time to develop a marketing plan

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