Why should small business owner consider the demographics


Discussionb questions:

Question 1:

Location Analysis

Why should the small business owner consider the demographics of an area when choosing a location for opening a new business? Name some sources of demographic information that are valuable tools to use in this evaluation.

Question 2:

Pricing Strategy

What strategies should be considered if a small business is setting prices for a product that is to be exported? How are these strategies different from those used in a domestic market?

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