Discussion Post
• Why should a marketing manager be aware of competitor's price?
• What are the price and non-price strategies available for achieving competitive edge in the market? Describe the conditions under which price and non-price strategies work best.
• Identify one product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective.
• You have been hired by a brand manager for your price strategy expertise. Discuss the relationship between price strategy and the organizational profitability.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.