Why should a manager care about data warehouses and


Title: Why Should a Manager Care About Data Warehouses and Business Intelligence?

Imagine that you are a mid-level manager at the 7-11 company. Write one or two paragraphs in response to the question "Why should I care about data warehouses and business intelligence?  In answering the question, you should keep the answers to the following questions in mind:

What is the relationship between relational databases, data warehouses, and data marts?

What is ETL, information cubes, information cleansing, and multidimensional analysis?

How might you (as a manager at the 7-11) make use of data mining techniques?

How might you (as a manager at the 7-11) make use of business intelligence tools?

How might you (as a manager at the 7-11) make use of data visualization tools?

What would your firm's decision-making processes be like if there were no data warehouses and business intelligence tools?

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