Why should a company like frito-lays make such major moves


CASE ANALYSIS #2 LAY'S

Directions

CASE QUESTIONS

• According to the case, what are some of the risks of following an observed consumer trend, like LOHAS?

• Did Frito-Lay's complex distribution network a?ect its marketing strategy? If so, how? If not, why not?

• Is corporate culture an asset to the company? Why/why not?

• Why should a company like Frito-Lay's make such major moves toward sustainable and ethical sourcing? What are the benefits? What are the costs?

FORMAT: Typed, 2 pages, single-spaced, 12-pt font, 1" margins. Place your name and your discussion session number in the upper right hand corner of each page. Place page numbers in the lower right hand corner of each page.

Attachment:- lay_case_study_2.rar

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Dissertation: Why should a company like frito-lays make such major moves
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