The Walt Disney Company
Response to the following problem:
Information from the 2005 financial statements of The Walt Disney Company is listed below. This information reports Disney's performance, by geographic area.
                   United States and Canada    	Europe          Asia Pacific       Latin America 	and Other
Sales                          	$24,800               	$5,207         	$1,451                 	$480
Operating income           	3,512                   	688               	377                   	77
Identifiable assets          45,809                 	5,120           	2,110                  	119
1. Disney divides its worldwide operations into four geographic areas: the United States and Canada, Europe, Asia Pacific, and Latin America and Other. Which of these four has the best 2005 profitability as measured by return on sales?
2. Which of Disney's four geographic areas has the best overall asset efficiency in 2005 as measured by asset turnover?
3. Discuss why return on equity cannot be computed for each geographic area.