Assignment task:
Person 1:
The unique value proposition of Kanga Coolers is the design of their cooler. It's lightweight and created to keep drinks cold out of the fridge for several hours, unlike conventional coolers that can keep drinks cold for days but are too heavy to be carried around. The cooler's insulation typically keeps drinks cold for several hours, which is enough time for drinks to be consumed before they become warm again. The insulation design also contributes to keeping the cooler lightweight. The proposition is compelling, but I'm not necessarily Kanga Coolers' target market. If I spent more time outdoors, I would purchase a cooler, but currently, I could only see myself purchasing it for a special occasion. Kanga uses both its website and social media sites to market its product offerings. On their website, you can also see that they use brand ambassadors and customer reviews to promote their products. Their primary marketing tool is most likely the brand ambassadors.