Problem: It may seem that popular culture is not a "serious" topic of conversation when compared to science or art. But when you think of how often you are exposed to elements of popular culture-in advertisements, films, books, games, and countless other ways-it makes sense that we should examine it as closely as we do other disciplines. As we begin our first discussion, consider how you engage with popular culture and how it influences your community, your chosen field of study, which is Business Administration or your future profession.