Discussion Post: Business Communication in a Social Network
On Twitter, find two companies in the same industry and review a dozen recent tweets from each company. In your discussion post:
o Identify the two companies.
o Considering the tweets from the perspective of a potential customer, indicate which company does a better job of engaging your attention and building your interest in its products.
o Write a brief analysis of the two companies' Twitter activity, and explain why one is using the social network more effectively than the other.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.