Discussion Post
• Why, in international business, is it important to be aware of both cultures and subcultures? Explain why neither ethnocentrism nor cultural relativism can really be considered totally inappropriate in international business.
• Explain why the awareness of each of the following is an important consideration when engaging in international business:-
o whether to use worldwide pricing or dual pricing.
o capacity planning.
o culture and reverse culture shock.
o customs of a foreign culture.
o whether a country is considered 'developed' or 'developing'.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.