Question: Why is negative campaigning a risky strategy for political campaigns? Group of answer choices Negative campaigning makes voters feel less favorable to the attacker, and this backlash may be stronger than the effect on the attacked candidate. Most campaigns have an understood nonaggression pact: when one campaign attacks, it frees the opponent to attack back without a penalty for breaking the agreement. Negative campaigning is associated with a reduction in turnout, so a trailing attacker may not gain any votes. The media pay little attention to most races, but if there is an attack ad, they start scrutinizing both candidates.