Assignment task:
Importance of pricing in the market & most customers are price sensitive when buying any big product & why?
Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now they're beginning to price like consultants-per project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would we give a law firm to proceed fairly and profitably?
What are the kinds of purchases for which we'll "spare no expense"? What kinds of purchases do we want to buy spending as little as possible? What are the major differences between these two categories that drive our attitude regarding price?