Why mobile marketing viable means of marketing communication, Marketing Management

Why mobile marketing viable means of marketing communication

Discuss the below:

Mobile marketing

Q: Mobile marketing is considered as a viable means of marketing communication because of the inherent features such as personalisation, localisation, ubiquity and interactivity (Bauer et al., 2005). Agree? and Why?

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Marketing Management: Why mobile marketing viable means of marketing communication

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Marketing Management: Why mobile marketing viable means of marketing communication

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