Problem 1: Imagine you are building a toothbrush that has artificial intelligence. The toothbrush gathers data on your brushing habits and the quality of your tooth-brushing routine; it can provide feedback about your brushing technique and suggestions for how to improve. What are some possible customer segments for this product? List at least four.
Problem 2: Why might it be important to talk with customers at this early stage of the venture? What can you learn from these conversations? What challenges do you foresee in trying to have these conversations?