Why might a manufacturer have a minimum resale price, Operation Management

Why might a manufacturer have a minimum resale price

Based on the material covered in the lectures, and in your own words, why might a manufacturer have a maximum resale price maintenance clause in its contracts with distributors? Why might a manufacturer have a minimum resale price maintenance clause in its contracts with distributors?

Limit your response to no more than two handwritten pages.

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Operation Management: Why might a manufacturer have a minimum resale price

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Operation Management: Why might a manufacturer have a minimum resale price

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