Why might a candy company utilize a longer channel
Problem
Why might a candy company utilize a 'longer channel of distribution' than company selling restaurant equipment? Briefly describe how each company might structure its 'go-to-market' (distribution) strategy and provide a rationale.
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Your CEO has told you to pursue a sales-oriented pricing objective. Which one would you recommend: market share or sales maximization. Justify your answer.
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Why might a candy company utilize a longer channel of distribution than company selling restaurant equipment?
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What is the maximum number of profiles that can be tested based on all possible comination of the product.
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