Why might a business product need to be different, Marketing Management

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Why might a business product need to be different

Problem: Consider how Bunn manufactures coffee products for consumer and commercial applications. Describe how each element of the marketing mix (Product, Price, Place, and Promotion) would change when comparing Bunn's B2C marketing mix to the B2B marketing mix. For example, how & why might a business product need to be different from a similar consumer product in this scenario?

Product:
Price:
Place:
Promotion:

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Marketing Management: Why might a business product need to be different

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Marketing Management: Why might a business product need to be different

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