Discussion Post: What Is Marketing
• Compare and contrast the Four Ps approach to marketing versus the Value Approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
• Addresses several reasons why marketing is an important area of study. Should marketing be required for all college students, no matter their major? Why or why not?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.