Why louis vuitton is seens as a luxury brand, Marketing Management

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Why louis vuitton is seens as a luxury brand

Question: Relative to other producers of handbags, Louis Vuitton has taken a series of actions to establish a unique place within customers' minds. Relative to their competitors, Louis Vuitton is seens as a luxury brand based on its top-quality leather and exacting craftsmanship of its products. This refers to the concept of:

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Marketing Management: Why louis vuitton is seens as a luxury brand

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Marketing Management: Why louis vuitton is seens as a luxury brand

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