Topic 1: VALS
VALSTM strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALSTM
web site https://www.strategicbusinessinsights.com/vals/presurvey.shtml
, take the survey, and find out in which psychographic group you fall.
• Would you have guessed that you would have been in this group?
• How would you rate VALSTM in terms of market segmentation?
• Why it is important for marketers to know VALSTM ?
• How and when should this information be used?
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