Discussion Board
The thread must be 500-750 words and demonstrate course-related knowledge.
In this module/week, you learned why retailers are a necessary component of the supply chain in marketing. In addition, you learned about the different categories, channels, and unique characteristics associated with retailers. For this Discussion Board Forum, choose no more than 2 of the following questions to discuss in your thread:
1. How do retailers add value to the products purchased by consumers?
2. Is the current consumer purchase trend away from local retailers to "big box" stores or Internet sites a good or bad trend? Why?
3. Why is Walmart the largest retailer in the world? What can it do to accelerate growth?
4. From a customer's perspective, what are the benefits and limitations of stores? Catalogs? Retailer websites?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.