Problem 1: When it comes to using Facts versus Opinions in research, which one is better or more reliable? Why is that? Why is it so important to have reliable/accurate data?
Problem 2: What happens when a company acts on data that could be only opinion and might not represent the consumer segment as a whole?
Problem 3: Why is using the 5 Ws essential in research? How does it help to discovering facts?
Problem 4: Please provide an example of a hypothesis, channels of analysis, elements of research methods