1. Why is the marketing plan important? Can a small business succeed without a marketing plan? Please explain with two full paragraphs.
2. Identify the five modes of transportation and discuss the advantages and disadvantages of each?
3. Do you think it will be possible to import and uphold a U.S. management style in India despite lingering effects of the caste system?
4. How do you think your company's stakeholders would feel about your company simply adjusting to local management practices?