Why is the internet such an attractive marketing arena


From Spam to Viral Marketing from John Cleese
One B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate thousands of sales leads starting a viral phenomenon which went from a wacky idea to revenue-generating success. This is one of the first examples of a successful viral marketing campaign.

1) Why is the Internet such an attractive marketing arena for businesses?

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Basic Computer Science: Why is the internet such an attractive marketing arena
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