Why is target audience selection the critical first step in, Marketing Management

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Why is target audience selection the critical first step in

Question: 1. Why is target audience selection the critical first step in formulating a media strategy?

2. Compare and contrast TRPs and GRPs as media selection criteria?

3. Why is reach also called net coverage or unduplicated audience?

4. A television advertising schedule produced the following vehicle frequency distribution:

(a) What is the reach for this advertising schedule?

(b) What is the effective reach?

(d) What is the frequency for this schedule?

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