Homework
Part A: The Green Wave
Identify and discuss three natural drivers of the Green Wave in business as they relate to one of the following industries. (You do not need to limit your discussion to the natural drivers identified in your text.)
a) The automobile industry
b) The construction industry
c) The entertainment industry
d) The fashion industry
What unique opportunities are created for the industry that you are addressing by the natural drivers that you have identified? Identify one specific business in the industry that you have chosen and discuss whether it has responded to the unique opportunities created in a strategic manner. Explain.
Part B: Environmental Impacts on the Future
Organizations must recognize that sustainable economic growth is not possible without considering the needs and demands of society as a whole. An organization has to take responsibility for their actions and decisions. An organization should consider others instead of themselves in the process of becoming successful. Read the article, "Seeing Green by Being Green: Patagonia, Samsung, Phonebloks, Glad, Energizer, and IKEA Go Far Beyond Recycling" (article URL is below) and respond to the following:
a) Discuss an example of a company you have seen that practices green marketing.
b) List what each company described in the article is doing to maintain sustainability.
c) Is sustainability always a good idea for a business?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Required Resources
Text
Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley & Sons, Inc.
o Chapter 1: Eco-Advantage
o Chapter 2: Natural Drivers of the Green Wave
o Chapter 3: Who's Behind the Green Wave?
Article
Fisher, M. (2013, November 19). Seeing green by being green: Patagonia, Samsung, Phonebloks, Glad, Energizer, and IKEA go far beyond recycling . Forbes.
Multimedia
National Geographic (Producer). (2011). Oil eating bacteria engineered [Video file].
o This video illustrates an environmental driver and opportunity in business, supporting The Green Wave discussion for this week.
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