Assignment
Case Briefng: Market Segmentation.
Discussion Questions
Why is market segmentation and targeted marketing so important to marketers?
Under what circumstances does very broad marketing still make sense?
Why is social media a good channel for targeted marketing? Howdoes Facebook support targeted marketing? Are there privacy issues with its approach?
Market segmentation means grouping people by age, income, race, behaviors. Is it ever unethical?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Market-Segmentation-Case-Briefing.rar