Why is screening of foreign markets important outline the, Marketing Management

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Why is screening of foreign markets important outline the

1. Why is screening of foreign markets important? Outline the reasons why many firms do not systematically screen countries/markets.

2. Explore the factors which influence the international market selection process.

3. Discuss the advantages and disadvantages of using only secondary data as screening criteria in the IMS process.

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Marketing Management: Why is screening of foreign markets important outline the

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