Assignment:
1. Why is Roche seeking to acquire Genentech?
2. What synergies could the combined company produce?
3. How would you quantify the potential synergies between the two companies to justify the valuation of Genentech?
4. What should Franz Hummer do?
Reference
Hughes, S. (2011). Genentech: the Beginnings of Biotech. Chicago: University of Chicago Press.
Attachment:- Competing in Technology Industries.rar