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Why is online profiling such an important component

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Why is online profiling such an important component of a successful business intelligence program? Make sure you provide a cited definition of online profiling (in the context of your response because there are many definitions).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Article: Pophal, L. (2014). The technology of contextualized content: What's next on the horizon? EContent, 37(7), 16.

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Management Information Sys: Why is online profiling such an important component

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