Discussion Post
Why is online profiling such an important component of a successful business intelligence program? Make sure you provide a cited definition of online profiling (in the context of your response because there are many definitions).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Article: Pophal, L. (2014). The technology of contextualized content: What's next on the horizon? EContent, 37(7), 16.