Why is omnichannel commonly used by traditional retailers, Marketing Management

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Why is omnichannel commonly used by traditional retailers

Problem: Omni-channels is the first strategic approach in the course. A) Why is the concept of user experience (UX) commonly associated to Omnichannel strategy? B) Why is omnichannel commonly used by traditional (brick and mortar) retailers? As example, identify and describe a retailer in Canada adopting this approach.

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