Question 1: Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?
Question 2: What are some types and sources of channel conflict? What are some of the ethical considerations in channel relations?
Question 3: Why is logistical efficiency important in marketing? How important of a role does technology have in market logistics? What are some examples of technology improving market logistics?