Why is knowing the product demand so crucial for a firm


Discussion Post

Why is knowing (or estimating) the product demand so crucial for a firm?

In your response, include an example of a business that has suffered from poorly estimating the demand of its products. Evaluate how or why the business made such a mistake.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why is knowing the product demand so crucial for a firm
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