Assignment task: Question related to Chick-fil-A Company
Q1. Why is it important to study a company like Chick-fil-A?
Q2. What does Chick-fil-A require of its store operators? What does it look for in an employee? How does Chick-fil-A treat its employees? Do you think Chick-fil-A is a good place to work?
Q3. What is the value proposition from the customer's viewpoint? How did Chick-fil-A market and advertise?
Q4. What similarities can you identify between Chick-fil-A and its competitors? What are the factors that make Chick-fil-A unique? Which of the factors identified in your response to the previous two questions (similarities and differences) have been key drivers behind Chick-fil-A's growth, and which factors may have hindered its growth and limited its success? By what measures do you define success?
Q5. Do you think Chick-fil-A's strategy is sustainable?
Q6. What was the lesson regarding the COO/owner/founder speaking publicly about his personal beliefs?
Note Chick-fil-A's mission statement: "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil- A," and to be "America's best quick-serve restaurant." Has the company brand been damaged by these stances or helped? What are the implications for a company the size of Chick-fil-A when it is associated with certain cultural and social values?