1. Why is it important to abide by the provisions of the Australian marketing institute code of professional conduct?
2. What aspects of this code are important to observe when identifying marketing opportunities?
3. Why is it important to conduct research into identifying international markets?
4. What is Australia's number one priority in relation to its trade policy as identified in trade at a Glance 2012?
5. Discuss the importance of creating marketing strategies based on an analysis of consumer behaviour?
6. Why is it important to review an organisational marketing plan when determining and adjusting the marketing Mix?
7. What is the link between consumer behaviour and the marketing mix?
8. Identify two types of distribution strategy? Briefly describe each?
9. List 3 difference between qualitative and quantitative research in sample size and data collection and analysis methods?
10. Regarding the Australian Social and market research society code of professional behaviour, what are three important behaviours that a market researcher should observe?
11. List five methods for conducting market research?
12. What considerations should be taken into account in regard to market research methods in relation international markets and as differentiated from domestic markets?
13. What does SMART stand for in the context of market research objectives?
14. What are the three aims of the market& Social research privacy code?
15. What is the benefit to business of the trade modernisation Act (that consists of three Acts) and that was approved in 2001?