1. Why is it important for us as consumers and good critical thinkers to understand marketing tactics? Your answer should be at least five (5) sentences in length.
2. "Immutable Laws of Marketing," what are your thoughts on the opinions and positions of Ries and Trout? Do their laws still apply? Considering how we communicate and respond in the 21st century, do basic laws of marketing change over time?
3. What can entrepreneurs do to stimulate their own creativity and to encourage it among workers? Give an example of something you might do as a founder to encourage creativity in your firm.