Why is it important for managers to understand the external, Marketing Management

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Why is it important for managers to understand the external

1. Describe the two perspectives on how much impact managers have on an organization's success or failure.

2. Why is it important for managers to understand the external environmental components.

3. Refer to Exhibit 2-6. How would a first-line manager's job differ in these two organizations? How about a toplevel manager's job?

4. Classrooms have cultures. Describe your classroom culture using the seven dimensions of organizational culture. Does the culture constrain your instructor?

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Marketing Management: Why is it important for managers to understand the external

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Marketing Management: Why is it important for managers to understand the external

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