Assignment: Developing a Customer Strategy
Overview
Utilizing your product for this discussion, you will begin formulating thoughts around the development of a customer strategy.
Instructions
Discuss some examples of how companies offer products or services that add value (example: car dealerships offer prepaid oil changes). You can use the product (goods or service) you selected in the Module 1 Assignment.
I. Why is it important for companies to differentiate their products?
II. Why do customers feel that they "deserve" something more than what is being offered?
III. Give some examples of how companies attempt to turn a potential one-time customer sale into repeat business.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.