Marketing Problem
Now that you have a good idea of what sustainability means and what the basic function of marketing is, do you think that "green marketing" is a fad or do you think sustainability is going to stay and become more popular in the future? Is it important for businesses to consider sustainability when designing new products and developing a business strategy? Why or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.