Why is it important for a marketer to determine the, Operation Management

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Why is it important for a marketer to determine the

1. Why is it important for a marketer to determine the decision-making unit (DMU) before understanding the purchaser’s decision-making process?

2. Identify strategies that either party could have used to increase its negotiating power in this particular negotiation.

3. What is business value and how is business value and IT success interrelated? Briefly summarize an article of an organization that has accomplished this

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Operation Management: Why is it important for a marketer to determine the

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