1. Why is interfunctional cooperation important for new-product design? What are the symptoms of a possible lack of interfunctional cooperation?
2. In what circumstances might a market-pull approach or a technology-push approach to new-product design be the best approach?
3. Describe the steps that might be required in writing and producing a play. Compare these steps to the three steps for new-product development described in Section 3.2. Is there a correspondence?
4. Why has there been an increase in product variety in our economy?
5. How can the modular design concept control production variety and at the same time allow product variety?