1. Which of the following is true of Baby Boomers?
Baby Boomers are set in their ways and unwilling to try new products and services
Baby boomers are cynical and do not like to be marketed to.
As a postwar generation, Baby Boomers have pushed American cultural values toward the collectivism end of the individual-collectivism continuum
Baby Boomers are consumption oriented
Baby Boomers are the youngest age cohort in America
2. Why is instituting a program for employee training not considered a strategy in strategic management.