Problem
In your own words,reply 200 words to the following questions:
Why is it important to have a unique competitive advantage? Is competitive advantage perceived or real?
Southwest Airlines has remained profitable even during the economic downturn. Do they have a competitive advantage over the other airlines and if so, what is it?
Do not copy and paste information from the text or another source. I want to know what you think.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.