(1) Why is important for pay to be externally fair?
(2) Why is it important for pay to be internally fair?
(3) What should Costa Vida's compensation strategy look like? Hint: What are the company objectives and how can employee pay help to achieve those objectives?
(4) What should the pay structure look like? what pay mix would you recommend?
(5) How should Nathan communicate a new compensation strategy to his franchisee owners and managers?
(6) What effect will paying higher wages have on Costa Vida in the short term? what effect will it have in the long term? Explain.