Paper Assignment
Research and write a short 3 to 4 pages response about Nike.
Topic: Why is holding on to a good reputation not as easy as it appears in today's marketplace? Consider the challenges that may appear for a company in an IMC from a Public Relations, Publicity and/or corporate advertising perspective.
Here is a guide to follow:
a. Page 1 - Title Page
b. Page 2 - Introduction
c. Page 3 - 4 Response to Question
d. Page 5 - Conclusion
e. Page 6 - Reference Page
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.