Why is ford trying to increase the sustainability of its, Marketing Management

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Why is ford trying to increase the sustainability of its

Watch the following video then read the case study and answer the questions.

https://www.youtube.com/watch?v=-AqhkpHNwrE

Questions:

1 Why is Ford trying to increase the sustainability of its cars?

2 Why is Ford looking toward aluminum as an alternative material for its vehicles?

3 What are some of the disadvantages of using aluminum materials in cars?

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Marketing Management: Why is ford trying to increase the sustainability of its

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Marketing Management: Why is ford trying to increase the sustainability of its

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