Discussion Post: Customer Retention Method
Based on reading resources in this and previous units, provide answers to the following questions for your peers:
a) What is the impact, if any, of CRM on customer retention and loyalty to brands?
b) Why is e-CRM important in the present day?
c) How can you explain customer gap under customer orientated marketing strategy?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.