Read the case study titled "All Children's Pediatrics" on pg. 396 of the course book (Leadership. In Introduction Healthcare Management/Buchbinder, RN, PhD, S., & Shanks)
Case Study Questions:
1. Why is Dr. Carter having such a hard time with the idea of marketing?
2. Is Dr. Stein's idea of patient testimonials a good one? What about HIPAA and privacy laws?
3. What opportunities for improvement in the practice do you see in this case?
4. Why is organizational change a challenge in healthcare settings?
Case Study Write-up
Background Statement
Major Problems and Secondary Issues
Major characters and their roles
Organizational Strengths and Weaknesses
Alternatives and Recommended Solutions
Evaluation