Problem 1: Why is data analytics important in business?
Problem 2: What is the role of statistics in data analytics? What type of variables (data) do we have? Use the stats-intro ppt.
Problem 3: How is marketing analytics defined? Use Chapter 1 ppt. from the Marketing Analytics (MA) book in Week 1 folder.
Problem 4: What is "Big Data"?
Problem 5: What are the four Marketing Principles (MP) and provide a brief explanation for each. Use Chapter 1 ppt. from the MA book in Week 1 folder.
Problem 6: What is your goal from this course? What would you like to learn? What are your fears about this course?