Discussion Post
• Define social currency. What is the significance of a brand with high social currency?
• What is a social identity?
• Define the major variables marketers use to segment consumers, and provide an example of how a variable can be applied in a social media applicationWhat are the primary motives that drive social media participation?
• Why is the concept of mobility relevant to social media marketers?. (provide 1 example).
• What are the primary motives that drive social media participation?
• Why is the concept of mobility relevant to social media marketers?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.